PARK CITY RESORT
THE NEW STANDARD
Role
Lead copywriter
Touchpoints
Brand development, brand campaign, copywriting, storyboarding
Challenge
After the merge of Canyons and Park City Mountain, the new Park City Resort needed a unified brand identity that could bring the two mountains together under one cohesive voice while positioning itself as a premium destination.
Solution
Contracted by the Origin team, I helped build a brand platform and led a campaign that defined Park City Resort’s values while showcasing its vast terrain, vibrant culture and elevated experience.
Results
The work gave Park City Resort a unified brand voice and strategic direction, aligning teams and communications under one identity. The platform continues to guide consistent, clear messaging.
Go ahead: strive for more. Raise the bar and see what you can accomplish when you elevate your potential. There are plenty of ways to celebrate your victories at Park City when you have over 7,300 acres, two resort villages and a vibrant historic town to effortlessly explore. It’s here that you can find the voice of determination, not reservation, that will cheer you on as you uncover new adventures across 330 trails and 13 bowls.
Reveal your curiosity: the best-kept secrets in Park City are found when you go one step further. It’s time to pursue it now, not wait for later, because the only way to achieve greatness is to go.
